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Archive for the 'online footprint' Category

Come Home to Roostsm?

Posted by admin on February 19th, 2008

So the blogosphere has been lighting up with references to the recent launch of Roostsm. It has been quite interesting to read the reactions to the product on many levels.
Having played some small part in helping to bring this product to market, I thought I would make an effort to give a description of the [...]

Dollars and Adsense

Posted by admin on February 5th, 2008

 
So I am setting up adsense for the first time. Adsense is google’s program to allow folks with websites to embed ads on the page and get paid for clicks from that page. The content of the page typically delivers ad results from a particular category, in this case presumably real estate.
I am [...]

SEM (pt 2 or SEO & SEM)

Posted by admin on September 15th, 2007

SEM - Search Engine Marketing. SEM can be viewed as an extension to or as an alternative to SEO (Search Engine Optimization). In brief, SEO means you put only ’sweat equity’ into your efforts to perform better on search engines like google. SEM means that you pay for clicks. SEM and SEO [...]

SEO & SEM

Posted by admin on September 12th, 2007

SEO & SEM
SEO & SEM. Sounds like a college conference football championship. In reality it is an important question to ask yourself as you examine your online footprint. SEO is of course short for ‘Search Engine Optimization,’ while SEM stands for ‘Search Engine Marketing.’ While they are not necessarily at odds - you can and [...]

ROI in a high tech jungle

Posted by admin on September 6th, 2007

Waking, I touch the lamp next to my bed, illuminating the room. Subtle pulses of colored light begin to dance on the lampshade intermixed with real time images from around the world, as the lamp bases subwoofer reverbs to the sounds of music created and uploaded by the newest online artists while I slept.
Heading [...]