So the blogosphere has been lighting up with references to the recent launch of Roostsm. It has been quite interesting to read the reactions to the product on many levels.
Having played some small part in helping to bring this product to market, I thought I would make an effort to give a description of the [...]
SEM - Search Engine Marketing. SEM can be viewed as an extension to or as an alternative to SEO (Search Engine Optimization). In brief, SEO means you put only ’sweat equity’ into your efforts to perform better on search engines like google. SEM means that you pay for clicks. SEM and SEO [...]
SEO & SEM
SEO & SEM. Sounds like a college conference football championship. In reality it is an important question to ask yourself as you examine your online footprint. SEO is of course short for ‘Search Engine Optimization,’ while SEM stands for ‘Search Engine Marketing.’ While they are not necessarily at odds - you can and [...]